advertising, copywriter, copywriting, england, freelancer, freelancer.com, future of work, London, unemployed, unemployment, work, writingadvertising, copywriter, copywriting, england, freelancer, freelancer.com, future of work, London, unemployed, unemployment, work, writing
“AvoidFreelancer. It’s a race to the bottom.”
That’s the first bit of advice I received when I assumed the role of ‘definitely a copywriter’.
Actually, that was the second piece of advice. You know, after, “What the fuck are you doing? You don’t even know how to use commas?!”
It was a valuable lesson from a real life writer. That’s why I ignored it.
Now five months in, and still experiencing professional freefall, I’ll happily admit he was right.
Yes. Freelancer is a race to the bottom.
Not because the money’s dreadful. That’s a given.
No, it’s a race to the bottom because most employers don’t want words, they want tripe. Or they want writers who are happy to transform their tripe into andouillette.
I guess that’s great if you’re developing a haggis-shaped, entry-level portfolio. But…
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