In the world of customer success, we find ourselves speaking with our customers starting off by asking one big question, “What are your goals.”

This singular question is the basis of the partnership between customer success and client. By understanding the customer’s goals, we are able to create a strategy to achieve this, whether it be through metrics, education plans, resources, etc. Without asking this question, we are not able to fully understand our customer’s needs and know what we can do to drive success. The more I hear this question, the more I wonder, what are we doing as professionals to understand our goals, whether it be professional or personal?

Something that keeps popping up in my mind is RuPaul ending every episode of Drag Race saying, “If you don’t love yourself how in the hell you gonna love somebody else”. This should be the mantra of all customer…