Personas. What are they, and why do you need to know about them?

Raise your hand if you’ve ever felt disappointed by the number of customers you attract through your website.

When you analyse your business, you’re hit with the fact that your website, beautiful as it is, just isn’t generating as much new business as you’d like. It’s a necessary tool and can give a hearty return on investment, but for some reason, your website isn’t performing.

Well, there’s good news: making your website user-friendly and the perfect funnel into your business isn’t that daunting. By asking the right questions you can easily determine your customer personas and develop web content that will engage and entertain them– all without fancy software or a huge budget.

Read on to find out why you should determine your customer personas, and when we’re done you’ll know exactly how to find out who your web content should be aimed…