Perfect personas

building your brand, business, copywriting, find perfect content writer, freelance, New Zealand, Timaru New Zealand, web content writer, website, writer for hire

Buzzword

Personas. What are they, and why do you need to know about them?

Raise your hand if you’ve ever felt disappointed by the number of customers you attract through your website.

When you analyse your business, you’re hit with the fact that your website, beautiful as it is, just isn’t generating as much new business as you’d like. It’s a necessary tool and can give a hearty return on investment, but for some reason, your website isn’t performing.

Well, there’s good news: making your website user-friendly and the perfect funnel into your business isn’t that daunting. By asking the right questions you can easily determine your customer personas and develop web content that will engage and entertain them– all without fancy software or a huge budget.

Read on to find out why you should determine your customer personas, and when we’re done you’ll know exactly how to find out who your web content should be aimed…

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Should You Always Listen to Your Customer?

Customer Service, Digital Business, Listening

Digital Business

Is the customer always right? Not always. While listening to customer feedback, taking in reviews, and building off of complaints is helpful, it isn’t everything for your business. You can learn and understand what may be broken or what needs to be fixed – but is your company growing?

As a business owner or entrepreneur, it’s essential to keep pushing forward. By only listening to what your customer has to say, it’s easy to get stuck in a cycle. You may be missing opportunities to innovate, shock surprise your customers, or challenge the norm.

While listening to your customer is essential to your business success, check out this infographic by Valpak for a new perspective on the topic. It includes scenarios, tips, and customers you’ll come across in the journey.

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Commit to Knowing Yourself and How You Achieve Goals

customer success , customer experience , goal setting , setting goals , goalsetting , personal development

Chicago Customer Success

In the world of customer success, we find ourselves speaking with our customers starting off by asking one big question, “What are your goals.”

This singular question is the basis of the partnership between customer success and client. By understanding the customer’s goals, we are able to create a strategy to achieve this, whether it be through metrics, education plans, resources, etc. Without asking this question, we are not able to fully understand our customer’s needs and know what we can do to drive success. The more I hear this question, the more I wonder, what are we doing as professionals to understand our goals, whether it be professional or personal?

Something that keeps popping up in my mind is RuPaul ending every episode of Drag Race saying, “If you don’t love yourself how in the hell you gonna love somebody else”. This should be the mantra of all customer…

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